Coin Cabinet, an online antique coin trader and expert in numismatics, commissioned us to create a company profile video for their homepage. As the dealer specialises in high end coins, it was essential for the video to have a luxury feel. Additionally, Andreas Afeldt, owner of Coin Cabinet, wanted to focus more on the emotional side of the business. By explaining the ‘why’ of his business, followed by the ‘how’, Andreas connects with his viewers in a way that simply describing ‘what’ he does would not.