Client testimonials are simple short videos that feature a previous client describing an amazing experience they had with your business. Usually no longer than 1 minute in length and shot in a ‘talking-head’ style, these videos are very powerful when it comes to convincing your prospective clients that your business is the one to go for over your competition. Testimonials are very similar to interviews in terms of production requirements. However, in most instances, testimonials only consist of one person on-screen, meaning usually only one camera is required. These minimal requirements mean that testimonials are very affordable. In addition, they are phenomenal conversion tools. How many things have you bought from Amazon based on the user reviews?
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